QUOTE(Reindeerpaws @ Jul 6 2006, 08:36 PM) [snapback]4496947[/snapback]
I usually use Ask if I'm trying to actually find an answer, since I can never seem to find anything with the SEs sent in my mails. I have actually found a few cute sites with them, though. I'm usually searching for recipes, cooking info, baby info, gardening...the usual housewife things.

The other day, I used EVERY single one of my search mails to look up stinging insects to try and figure out without a doubt what the gross buzzy thing that was in my house was. Turns out, I'm pretty sure it was a yellow jacket.

Hubby tried to tell me it was an overgrown honeybee. As someone who is deathly afraid of stinging insects, I knew it wasn't.
So I actually DO use my search mails to look up things. If I don't have something to search for, I don't search. If this gets me less mails, oh well. It's not like I'm not a member of a kajillion programs anyway. Getting rid of one isn't going to hurt me.

But I'm one of those people who will read something or hear something or just THINK of something and then spend all day trying to find out all I can about it. Plus, I'm always looking for new recipes!
But why, oh why, when I search one of the PPC engines for Recipes, do they send me to a bunch of sites about mesothelioma or forex information?

I mean, that helps, like...not at all.
Google is much better for information searching as PPC engines are not really going to get those type of sites listed. An advertiser who pays for PPC advertising is usually advertising a site with some kind of sales need, that is why they are willing to spend so much money to be listed, they are not just providing free information. If you are only looking for information, you will tend to get frustrated with PPC engines.
Mesothelioma and forex and mortgages etc, when people buy the service being advertised, the PPC advertiser makes a lot of money, that is why those type of things tend to be quite common, especially in the lower tier PPC engines. For those website advertisers, it's about spending money to make money, not to make a nice website that people may enjoy or find useful information from. I think it's a shame more PPC engines don't make this much clearer on the search boxes, but if you look at the keywords on most of the portals I think you will see it is sites where 'money' and 'sales' are key, rather than information. Compare the top searches on a PPC engine - viagra, auto insurance etc - to the top searches on google or yahoo - pop stars, sporting events, other information based queries and again you can see this.