QUOTE(madmeikal @ Sep 3 2005, 05:24 PM)
umm, Someone, Allways gets hurt, when a se link is clicked at a ptr site.
There are a Lot here, that will Argue my statement, but as a ppc Advertiser, the statement Remains the Truth.
Some claim, that there are ppc advertisers, who Welcome ptr clicks, I'm Not one of them, Nor are any of the dozens I've personally talked to.
So, if you search at a ptr site, you hurt. if you don't search, you hurt. Just a matter of choosing, 'who' to hurt, really.
MO.
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Always? That's pretty broad and unfair. I know I've used this example b4 (tho the proliferation of the site has grown since the last time I used it) but...
A friend of mine was looking for a table lamp for her daughter's room...She found this GREAT site, thru a PTR search and shared it with myself and another friend.
I found THE perfect lamp that I KNOW my daughter is going to go gaga over. The link is saved for a christmas purchase. I've since given the linkt o my best friend out west who PURCHASED 2 lamps...one for her son, one for her mother in law.
2 of her friends from the neighbourhood have also purchased.
Now, my friend wasn't even LOOKING for a lamp..the kid had one but the one she found, she fell in love with.
So I see 4 purchases, from that advertised site that would have NEVER happened if not for the origianl person clicking a ptr link and searching.
While this is obvioulsy not a normal situation, it DOES happen that people purchase from their PTR induced clicks.
While YOU may not want the clicks, I'm pretty sure the lamp store was more than happy that their advertising results.
Advertising in any medium is a risk. You can shove Coke ads at me until your ad budget is completely depleted, it is NOT going to make me drink the stuff. The folks that send my flyers to reroof where I live are wasting ther $, I don't own it. The guy paid by the hour to sell newspapers is also being paid for nothing, I'm not buying. THAT is how advertising works. I won't even get into product recognition and the other reasons to use PPC.
I'm not quite sure why PPC should be different that the rest of the ad world.
Attempting to stop, or at least reduce, the PTRs that are forcing or giving incentive for blind searches should be supported and encouraged. Not belittled.
I'd be interested in the type of product you sell that the "average ptr" person wouldn't be interested in.
Something for nuclear physicists? Brain surgeons? Continuing education post PhD?
Then again, not likely that any of those wouldbe something the average person would be searching for even from a ptr link.
Search or don't search, the choice should be yours. The same as whether to choose to click the link in the forst place, even if you know you won't search.
From my own research, there is a MUCH larger amount of competitor fraud clicks than PTR ones, add in bot clicks and folks trying to stop forced, incetive searches and ptr fraud becomes small in the scope of things.
Vetrans know they don't have to search, it's the newbies that need this info and this new fad of secret clubs in ptr are not helping with that understanding and need to be stopped.