Excellent article but after reading it, just how much of an impact does our little 'industry' have in comparison to the BIG TIME cheaters?
It's not the impact that our little "industry" has in comparison that I am mentioning this article for - it is the fact that these PPC advertisers are becoming very disgruntled with the major search engines for their lack of accountablility when it comes to them receiving the type of traffic they paid for. Correct me if I'm wrong, because I really have to claim ignorance on this one, but aren't the major search engines the ones the smaller portals get their feeds from? If those PPC advertisers leave because of their issues with the large search engines, what happens to 2nd and 3rd tier engines/portals? No advertisers = no money for anyone.Not that I am condoning or defending our own click issues but wow, this is bad:
Also, this:
Again, I am not minimizing OUR part in the problem with PPC advertising but lets face it, I am quite sure that our entire industry doesn't even generate $20k to $50k worth of total CLICKS in a given month, let alone how many of those are "forced, coerced, blind", etc.
Again, I'm not talking about our little corner of the world, but if my above assumption is correct, the trickle down effect will mean that a lot of 2nd and 3rd tier engines will end up going down because of the lack of feed advertisers.Then we have this blurb at the bottom of it:
So, with that being said, although we are considered near the bottom of results, how many of our sites with responsible POs
and members, are actually achieving a fair ROI with the search engines?
In other words, COMBAT the big fish first (cheating Search Engines, blatant abuse of sites using 0-frames, blocking these proxy server 'click engines' as described above) and I am guessing the rest of the normal clicks within our own industry and across the entire internet would probably be "sufficient" in the eyes of the PPC advertiser (their ROI).
We have been battling among ourselves for well over a year now about this issue and I have seen PROS and CONS of both sides. Clicking with absolutely ZERO interest and just for the reward is wrong.
Clicking out of even a remote interest in the link I would say is OK. Afterall, many a sale has been made by someone just stumbling on to a site.
Members have gotten offended over and over in this forum and they say "I HAVE purchased from a search before just not everytime".
Thats not the issue. That is how the whole internet advertising business works. Not every click is a sale (boy wouldn't THAT be nice). Not here in our industry, not anywhere else for that matter either.
I guess what I am saying, if they really want to combat the click fraud, go after the BIG FISH first and maybe most of the little fish will die off on their own (they try and do this with drug lords as well. Get them and the little drug dealers lose their 'drug supply').

Disclaimer: as I mentioned earlier, clicking with ZERO interest and for just the fraction of cent reward, even in our industry, is wrong and needs to stop as well but the best way to increase the ROI for the PPC advertiser is to attack the BIGGEST theft of funds first.
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I'm not saying that we shouldn't do everything we can to try and keep our side on the up-and-up; the point I was trying to make is that if the feeds aren't concerned about the quality of traffic that they are giving to their advertisers, our PTR world could be oozing purity, and in the end it won't make a difference if those feed advertisers are not there to supply the lower tier SE's.
the ones supplying the feeds, but based on that assumption, who will be left to advertise on the "little guys"?