QUOTE(Ellora @ Sep 6 2005, 06:38 PM)
Actually, if the person advertising on the ppc search engine was an
affiliate of that lamp store and not the owner, then that person will not have made
anything from you and your friends bookmarking that site. A lot of sales online are made thro affiliates, and these cookies do have an expiry date. In some cases, like Amazon, the cookie expires in 24 hours.
Does Coke pay people to view their ads on TV? Are you getting paid to read those flyers advertising re-roofing? In fact, as I am eco-concious, I usually use these kind of flyers to scribble on, or clean up something, or to make paper mache...

And this, is what makes
paid-to-read different from the rest of the world - cos we are being paid for it.
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My belief if someone is an affiliate of a site such as amazon, walmart, etc..........they shouldn't be wasting their money on ppc search engine listings.
Using the example of the lamp, regardless of who received credit for the lamps being sold "Someone" made sales as a direct result of someone doing a search from an advertiser of a search portal at a PTR Program.
While Coke may not pay us directly to watch their television commercial, they do in a sense pay out to consumers via coupons, winning free things when you are lucky enough to get a winning lid, etc.............
Yes PTR is different but not all that different from the rest of the world..........it is still a dog eat dog world.
The bottom line here is "IF" the Search Engine Owners were so concerned about PTR members clicking on their pages.................they would have banned them completely.
It's a big vicious circle............and the only ones that can stop it are the engines themselves by not accepting anyone and everyone to be an affiliate to advertise the portals to obtain click thrus on those bidded slots.
Better yet.............the ones paying "Pay Per Click" Search Engine owners for positions on the results page when a search is done................could get rid of the entire vicious circle by NOT paying the PPC SEs for listings anymore.
No more advertisers = no more need for these so called PPC SE = no more need to be concerned about crappy PTR traffic.
Until PTR traffic becomes a true loss for these PPC SE..........the feeding circle will continue.