I got a reply. Here is my email, and their reply.
Hello,
Me and many other webmasters & webmistresses are wondering how this affects PTR sites (Paid To Read). Unlike normal emailers, we have a double opt-in signup process and the people who receive our email ads are actually members. They don't just get emails. They are members, can log onto our site and also click banner ads, and also view websites in an onsite traffic exchange, and even have a forum to discuss PTR and other issues. All these ads are incentivized, which means the members receive a part of what the advertiser paid for the ad, when they click the link/banner to visit the advertised website.
There are two main problems for us, and I hope you can shed some light on them for us (by replying to this email):
1) You don't have a complete list of content unsuitable for minors, you just write:
" The covered categories of messages include, but are not necessarily limited to
* Alcohol (MCL 436.1701)
* Tobacco (MCL 722.641)
* Pornography or Obscene Material (MCL 722.673-722.677, MCL 750.142-750.143, 47 USC 231(e)(6))
* Gambling (MCL 432.218)
* Lotteries (MCL 432.29)
* Illegal Drugs (MCL 333.7401)
* Vehicle Sales (MCL 750.421c)
* Fireworks (MCL 750.243a, MCL 750.243b)
* Firearms (MCL 750.223,MCL 28.422)"
I insist on the "are not necessarily limited to". Can't you give us a complete list so can know for sure what we can and can't send?
2) As site owners, we can pretty easily (well, if we had a full list, see point 1) make sure we don't have any objectionable ads on our website and sent to the members. BUT, things we can't control are the ads on the advertised page. For example: An advertiser buys an ad for a search engine (one of those PPC - pay per click). The member gets the email/sees the banner and visits the site. But when he gets to the site, there are links to many searches, including objectionable content. To see what I mean, take a look at this search engine
http://seekdir.com/search/And what about websites that use google ads or bidvertiser, that basically have different ads rotating ? We as program owners can make sure our google or bidvertiser banner doesn't contain any unwanted ads, but if we send an ad for a site that happens to have one of those banners, and that sometimes shows objectionable ads?
Example: We show an ad to our members for
http://www.weallgetpaid.net/forum/The site itself is suitable, as it's a forum and it doesn't allow any advertising (apart from referral links for PaidToRead sites, since the forum is actually part of a ptr site). But the bidvertiser banner at the top shows many ads, including sometimes casinos, credit cards, debt management ads. So would it be prohibited to send an ad for that forum to a member with a registered email address?
Any info you can give us (I would show my email and your reply to the other PTR site owners I know) would be greatly appreciated.
Kind regards,
Olivier Robins
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If senders are sending advertisements for adult materials that children are prohibited from purchasing then the senders must scrub their lists to remove registered e-mail addresses at least every 30 days. Marketers of products that children are not prohibited from purchasing are not required to scrub their lists.
In order for a message to be prohibited under the law, its "primary purpose" must be to advertise, promote, or link to a prohibited product of service. If the primary purpose is not to promote a prohibited product or service then law does not cover a sender's messages.
The list of prohibited products on the ProtectMIChild website should be seen as a general guideline but may not include every product that children are prohibited from purchasing. Senders should seek legal counsel to see if the specific messages they are sending are covered under the Michigan Children's Protection Registry law.
Thank you for your interest in the Michigan Children's Protection Registry.
ProtectMIChild Customer Support
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Protect MI Child Registry
Michigan Public Service Commission
P.O. Box 30221
Lansing, MI 48909-7721
https://www.ProtectMIChild.com/I can't quite see if it's an automated response or a real human answer. It seems to cover basically what I asked.
1) Basically, anything that anyone under 18 is not allowed to see/signup for/buy, in Michigan or Utah, is prohibited.
and 2) Third party ads are not a problem. The "primary purpose" of an ad is to promote site A. If site A has ads for Site B (more or less objectionnable content included), it's ok. So an example: If I send an email to my members for wolf emails PTP, it's okay, because the "primary purpose" of the ad was to promote wolf emails PTP. Now if wolf emails PTP has, in rotation, a search site with objectionnable links/ads, it's not my fault and I am not at risk.
I think it would be possible to make sure our sites and advertised sites don't have any objectionnable/prohibited content, but...it'd be a real pain checking everything in such detail, every time an ad is sent. I think the "set those two states and any other that follow this rule to site inbox, and heck maybe even make it site inbox for all members while we're at it" would be the easiest and less annoying solution to our problems. Althout we should send an email to our members asking them what they think about going site inbox only..