songdove
Oct 22 2002, 11:51 AM
What a hauty attitude! Here you are, blaming the membership for not buying advertising that you should be out searching for! Has it not occurred to you that your members may be as hard up as you are??? Look at the potential for the ptr industry! 1000's of eyes asking to be paid to read advertiser's statements! This can really be a benefit to the corporate world, not just to small ma and pa shops trying to make money by passing it around with no real product to show for it.
Come on! Quit blaming your members and get out there and bring in some real advertisers! Maybe your membership might start earning some money and begin to buy advertising again! Asking the membership to buy advertising without also bringing in outside advertisers is a sure-fire recipe for disaster! Your program will die.
MOST people in the ptr readership don't like searches. I am one of them. I would buy your advertising if I had the money. But I don't. I also wish I was better at the idea of sales, as I'd draw up letters and market your services to the big names around the world.
I am limited. But I don't appreciate being slammed because I don't like searches.
You're reply will decide whether or not I stay on with you. Also, this letter is going to appear in the GetPaidForum. I think something needs to be said about this issue, as you are not the only program doing this. Maybe it will shock people into looking outside their membership to the larger advertisers who can bring in the bucks for the industry. As long as the ptr industry remains introverted, it will crash.
Sincerely,
Marilynn
21/10/2002 11:09:48 PM, rewards@AAA-Emails.com wrote:
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>Dear Members:
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Due to the downtime of our our parent site, Cash Vault E-mail, we were able to analyze the results of what traffic and support was coming from our other three sites. The results were astounding!!!!
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Last 3 days links sent for all 3 programs: 13,347
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Links clicked on: 458
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Searches attempted: 147
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Valid searches: 67
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What is going on? Do you not WANT to make money? If we do not make money, you can not make money!
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So you do not like search mail. Well, either support it or unsubscribe, because until we get some some real advertising, this is all that keeps us alive.
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If you like to receive our mails and searches, please continue to support our program. We want to be more than a search program, but without a high clickthur % we will never be anything more than that!
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The Staff and Management of Cash Vault Internet Sales
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>X-ReceivedOn: Tue, Oct 22 2002 02:09:54 AM
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songdove
Oct 22 2002, 03:17 PM
Well, they replied. But its attitudes like this that are killing the ptr industry.
Maybe webmasters like this need ideas on how to go outside the membership to get their advertising. Or maybe someone needs to start up a business that will feed the ptr industry with corporate advertising.
This complaint is more about trying to save the industry than slamming one particular company.
Here's their reply
We are sorry that you feel that way. We are only trying to survive
the best way that we know how. With support like this, people will
NOT buy ads! If you want to leave, feel free to do so. No hard feelings!
We do not go out to search for advertisers; they come to us!
Support
So I either do the searches or unsubscribe. I guess I'll be unsubscribing. They run three ptrs. AAA-Emails, AllStar-Emails, and 5Star-Emails.
I sign up in ptr to read email, not do searches. I understand the need to survive. But many webmasters are forgetting that there's a huge corporate presence on the 'net and they just have to make that part of the 'net understand the incredible potential for both hits and revenue inherent in the ptr industry readership.
If anyone has suggestions for the webmasters as to how they can pull in advertising dollars, maybe posting it here might help begin to turn things around for the ptr industry.
Ian
Oct 22 2002, 03:46 PM
I agree with you, song, that any paid email program that gets upset that their members aren't sending THEM money has their head in their proverbial second largest orifice ;-)
However, what you're missing is that most generic paid email sites don't have the professional image needed to interest the big advertisers.
Don't forget that there's another side to the paid email market... high end companies that DO interest corporate advertisers on a regular basis. These kinds of sites are where paid email started.
The other obvious problem with generic sites is that there are 100's of them. The fact that many are having a hard time surviving is only natural. There is no market for them outside of their own membership bases. That's why they're complaining.
The truth is, the fact that low end companies do not have the image or resources to interest large advertisers is the only reason the paid email industry has any chance of survival. If all of these countless companies were capable of competing with the big guys then the market would die completely in under six months.
I should add that there are exceptions... Some owners have turned their generic sites into very good services with lots of potential. Ideally these will survive and the uncreative ones will not, leaving more market for the good ones.